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March 2017

Seleção coach Fernando Santos in a (rather creepy) call to arms ahead of the World Cup qualifier with Hungary at the Luz.

Fernando_Santos_Hungary_2017

 

The Portuguese pools: Placard (a game in which you’re never alone ...)

Placard

 

January 2017

Éder scores again. And again. And again ... in lots of different languages.

eder2

 

November 2016

Cristiano Ronaldo gets left home alone, but it all ends happily ...

crXmas2016

 

September 2016

The Liga’s official anthem.

Nos_Anthem

 

July 2016

Some of the key moments in and around the Seleção’s Paris triumph.

Pride

 

June 2016

Cristiano Ronaldo hands out captain’s arm bands to a variety of folk to suggest that it will be the country playing the games at EURO 2016, not just the 11 on the pitch. Oh, and to advertise MEO, the cable TV provider.

CR_Meo

 

May 2016

The Portuguese Football Federations’ official ‘Support the Seleção video. The idea is to sell 11 million scarves and tie them together in a symbolic “we’re with you Seleção” gesture. Song sung by Pedro Abrunhosa.

FPF_Euro_2016

 

April 2016

João Moutinho plays football in the garden with his brothers. His eldest brother goes to McD*nald’s and brings back some boxed meals - which give you the chance of winning a trip to EURO 2016. There’s no box for João. He pouts: “What about me?” His brother: “For you, nothing - you’re already there!” [at EURO 2016]

Moutinho

 

A video from November 2015: Cristiano Ronaldo is a guest on the TV show of British host Jonathan Ross ... and comes over rather well.

CR_Ross_Nov_2015

 

March 2016

André André, William Carvalho, Danilo Pereira and João Mário show off Portugal’s first strip for EURO 2016.

Portugal_Strip_2016

 

January 2016

A series of TV ads for the beer Sagres, a sponsor of the Liga. The campaign: “We Are Sagres” hinges on the idea that watching football with friends is more fun than on your own. In each ad there are two scenes: the first “on your own”, the second “with friends”

Sagres_Jan_2016

1. “The goal on your own ... the goal with friends.”
2. “The journey on your own ... the journey with friends.”
3. “The sending-off on your own ... the sending-off with friends.”

(In the last one, the fan shouts “Expulsão!” [sending-off] at the screen ... his deaf gran responds: “Queres um empadão!?” [You want a pie?])

 

December 2015

Cristiano Ronaldo spends time at some friends’. The wife is rattling pots and pans in the kitchen, asks for help to open a jar. CR: “Eu estou aqui!” (‘I’m here!’)
(MEO - TV & telecommunications)

CR_Meo_Dec_2015

 

Paulo Futre (Sporting, FC Porto, [Atlético Madrid], Benfica) tries to start his ‘motor’ ... but he needs Libidium, because “The motor always starts first time with Libidium

PFutre_Libid_Dec_2015

 

Some kids bake a chocolate football, kick it into the Dragão stadium, which turns into chocolate ... (FC Portos’ Christmas videocard.)

FCP_Xmas_2015

 

(29/12/15) Manuel Machado, coach of Madeiran minnows Nacional, tells it like it is after the Big Three (Benfica, FC Porto and Sporting) announced media deals worth over 400 million euros each. (translation underneath)

Manuel_Machado_Dec_2015

“What happens in football is no different from what happens in other areas of activity in our country. The statistics show it – the great fortunes increase and the great majority of the population have more and more difficulties. So when all the means are channelled to few people or few entities, in this case, it’s obvious that nothing’s left for the others. I think that this chasm that’s opening up wider and wider doesn’t benefit football or the development of the sport. I saw a fantastic game a couple of weeks ago. I’m referring to the game between Braga and Sporting, 4-3 I think. A balanced game – when two teams’ players are balanced out, the spectacle is fantastic. And fantastic spectacle sells. It attracts people to the stadiums, it attracts sponsors. But the thinking in football isn’t this; it’s to channel the means almost entirely towards the Big Three [FC Porto, Benfica; Sporting], leaving crumbs for all the rest. And then you have imbalance, the spectacle gets poorer because there’s a direct relation in the teams between price and the quality they have – that’s very clear, isn’t it? And that’s why what happens in the big leagues like the English, Italian, Spanish, German is not the path we take. I can’t see anyone sorting this out. There’s no body within football that’s been able to. Either someone who’s responsible for sport in Portugal acts as a moderator – because the big clubs in Portugal deserve more than the others, that’s obvious – or else our football is going to have a wider and wider chasm between the Big Three and the rest – which are background music, no more than that.”

 

Timeless

Portugal v France, Euro 1984, semi-final. Jordão (wearing no. 3 ...) heads the equaliser to take the game to extra-time. He’d get a second in the added period, but France would go on to win 3-2 in a classic of great football and drama. Highlights here for Portugal: Jordão, Chalana and ‘keeper Bento. For France, Platini, when he was magical ...

Portugal v France 1984

 

Boavista winger Martelinho beats Sporting ‘keeper Peter Schmeichel to give Boavista a 1-0 win at a half-built Bessa XXI, and a clear passage to the 2000/2001 title. Boavista are the only team outside the Big Three, apart from Belenenses (1946), to win the championship.

Martelinho_Sporting_2001

 

England 0-0 Portugal at Wembley, 20/11/74, European Championship, with keeper Vítor Damas pulling off a Gordon Banksesque save to keep Dave Thomas out.

Damas

 

 

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